Content Marketing
Content Marketing is an important social media marketing promotion strategy as well as a disruptive technology. The strategy includes developing content of mutual interest between the organization and the persona (niche target market). The content needs of the persona changes depending on stage of the customer decision process. Content may be used to transfer the organization's values, culture, ethics, differentiation, and positioning to the target market through written word, pictures, videos, podcasts, and infographics.
Customer Journey
A guide to the Customer's Journey with content marketing
Content Marketing seeks to provide quality information for customers at every point during the journey. Every customer is unique and takes their own path. This study exams electronic Word-Of-Mouth (WOM) models that have been used across social media in combination with AIDA theory and organizational design theory to explore the different types of content required to lead the customer journey. The result provides and easy to understand and yet detail description of the diffusion of information a customer may require in the path towards purchasing a product.
Customer Journey Mapping
Infograph Sample
........... Follow your passion ...........
