Digital Education

Content Marketing

Content of mutual interest, Customer Journey, personal branding, and networking

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Personal Branding

Your personal brand is a professional tool to help you focus your career and professional goals.

Your Past

Always be proud of where you came from

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Your Future

Your professional future is where you will be in 15 years

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Internships, Minors, and Course Work

The first tool for bridging the gap between where you were and where you are going

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Mentors and Historical Mentors

Mentors, the people that will help you be successful

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Customer Journey

A guide to the Customer's Journey with content marketing

Content Marketing seeks to provide quality information for customers at every point during the journey. Every customer is unique and takes their own path. This study exams electronic Word-Of-Mouth (WOM) models that have been used across social media in combination with AIDA theory and organizational design theory to explore the different types of content required to lead the customer journey. The result provides and easy to understand and yet detail description of the diffusion of information a customer may require in the path towards purchasing a product.


Customer Journey Mapping

Perceptual Map of the Customer Journey

Customer Journey Map

Infograph Sample

An example and sample of an Infograph

Infograph Sample and Example

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