Principles of Marketing
The principles of marketing lays the foundation for marketing strategy upon which a customer centric approach to business is built. This course is very important because the theory of marketing spans many function areas within an organization which may include brand management, creative, ad agency management, direct sales, customer service, public relations, event management, market research, and marketing analytics. Topics include target marketing and segmenting, market research, market analytics, product development, pricing decisions, promotional considerations, and distribution options of both goods and services.
Introduction
Learning Objectives
- Define the terms Marketing, Promotion, and Advertising
- Describe the four marketing management philosophies
- Understand how the function of marketing fits into organizational structure
To Do List
- Read - Chapter 1
- Welcome Video
- Video topic 1
- Presentation - Four Marketing Management Philosophies
- Video topic 2
- Slide topic 2
- Extras & Links
- Vocabulary
Marketing Plan and The Strategic Plannning Process
Learning Objectives
- Embrace the Marketing Plan
- Conceptualize how the Marketing Plan aligns with Organizational Strategy
- Focus Groups
To Do List
- Read - Chapter 2
- Video
- Slide
- Video
- Slide
- Extras & Links
- Vocabulary
Marketing Research
Learning Objectives
- Coming Soon!
- Check back often
- Loading Content in Spring of 2017
To Do List
- Read - Chapter 2
- Video
- Slide
- Video
- Slide
- Extras & Links
- Vocabulary
Targeting, Segmenting, and Positioning
Learning Objectives
- Coming Soon!
- Check back often
- Loading Content in Spring of 2017
To Do List
- Read - Chapter 2
- Video
- Slide
- Video
- Slide
- Extras & Links
- Vocabulary
Product Management
Learning Objectives
- Coming Soon!
- Check back often
- Loading Content in Spring of 2017
To Do List
- Read - Chapter 2
- Video
- Slide
- Video
- Slide
- Extras & Links
- Vocabulary
Consumer Behavior
Learning Objectives
- Coming Soon!
- Check back often
- Loading Content in Spring of 2017
To Do List
- Read - Chapter 2
- Video
- Slide
- Video
- Slide
- Extras & Links
- Vocabulary
Promotion and Advertising
Learning Objectives
- Coming Soon!
- Check back often
- Loading Content in Spring of 2017
To Do List
- Read - Chapter 2
- Video
- Slide
- Video
- Slide
- Extras & Links
- Vocabulary
Social Media
Learning Objectives
- Coming Soon!
- Check back often
- Loading Content in Spring of 2017
To Do List
- Read - Chapter 2
- Video
- Slide
- Video
- Slide
- Extras & Links
- Vocabulary
Price
Learning Objectives
- Coming Soon!
- Check back often
- Loading Content in Spring of 2017
To Do List
- Read - Chapter 2
- Video
- Slide
- Video
- Slide
- Extras & Links
- Vocabulary
Place
Learning Objectives
- Coming Soon!
- Check back often
- Loading Content in Spring of 2017
To Do List
- Read - Chapter 2
- Video
- Slide
- Video
- Slide
- Extras & Links
- Vocabulary
Marketing Environment
Learning Objectives
- Coming Soon!
- Check back often
- Loading Content in Spring of 2017
To Do List
- Read - Chapter 2
- Video
- Slide
- Video
- Slide
- Extras & Links
- Vocabulary
Global Marketing
Learning Objectives
- Coming Soon!
- Check back often
- Loading Content in Spring of 2017
To Do List
- Read - Chapter 2
- Video
- Slide
- Video
- Slide
- Extras & Links
- Vocabulary
Ethics
Learning Objectives
- Coming Soon!
- Check back often
- Loading Content in Spring of 2017
To Do List
- Read - Chapter 2
- Video
- Slide
- Video
- Slide
- Extras & Links
- Vocabulary
